The 5 Mascaras You Need to Buy in 2019
We ask a lot of our makeup, but perhaps the most hardworking of all is our mascara. It can’t clump; must stay put for 12+ hours; has to divide, multiply, and volumize; and absolutely must not run (among so many other things). If it sounds like a tall order that’s because it is. The average Southern woman will have tried, tested, and retested plenty of mascaras in her time. (Things can start to run together with all that swiping.) Keeping that in mind, we’ve created a who’s who of mascara—a cheat sheet, if you will. Here you’ll find five of our favorite mascaras along with a good-to-know tidbit or two. Looking to blast those lashes to new heights? Or are you on the hunt for a buildable formula that allows you to customize your look based on where the day takes you? These are the mascaras that you need now.
Maybelline Eye Lash Sensational Mascara
Why We Love It: The sweat-proof formula builds gorgeous lashes that won’t quit.
Who It’s For: If you’re after wow-worthy on a budget, you’ve found it.
Buy It: $8; target.com
Why We Love It: Going bold or understated is up to you with this buildable, conditioning mascara.
Who It’s For: It’s a winner for ladies who are all about mixing up their look.
Buy It: $30; dillards.com
L’Oreal Voluminous Original
Why We Love It: It’s a classic.
Who It’s For: Everyone. We’ve never met a Southern woman who couldn’t benefit from a little Voluminous Original.
Buy It: $9; ulta.com
IT Cosmetics Superhero Mascara
Why We Love It: Out-of-this-world lashes in just one coat—believe it!
Who It’s For: If you’re a one-and-done type of gal, this mascara is your spirit animal.
Buy It: $24; itcosmetics.com
Chanel Le Volume de Chanel Mascara
Why We Love It: This sleek tube creates long, elegant lashes that are always perfectly on point.
Who It’s For: When $32 is just a drop in the bucket on your quest for great lashes, consider this your new go-to.
Buy It: $32; nordstrom.com