The price will shock you—in a good way.

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My frizzy, wavy hair requires straightening every day, especially in the Southern humidity. Over the years, I’ve tried all kinds of tools (yes, even a wet-to-dry straightener) at all different price points to achieve smooth, straight hair. After what seems like years of testing, the budget-friendly Conair Infiniti Pro Tourmaline Ceramic 1-inch Flat Iron has earned a permanent spot on my bathroom counter. I was once in need of a straightener immediately after yet another bit the dust so I picked this one up just to get me through until I could replace my high-end model. As it turns out, that wasn’t necessary because it turned out to be the end of my quest for the best straightener.

The straightener heats up in just 15 seconds, and a red light indicates when it has reached the desired temperature, up to 455 degrees. The extra-long plates allow me to straighten more hair at once, saving me valued time each morning. The floating ceramic plates and swivel cord ensure that I am able to reach every angle and style from roots to ends. In addition to its effectiveness, I also love the deep purple color. I would pay a premium price for this straightener, but lucky for me (and you!) it comes in at under $20 ($19; amazon.com).

Watch: These Hair Color Trends are Going to be Everywhere in 2019

I’ve used this straightener consistently for several years, and it still powers up every day and works like it’s brand new. I take it with me on every trip and recommended it to anyone who asks but, it appears I’m not the only one who has discovered this beauty secret. A quick scroll through the reviews revealed that even stylists recommend Conair's gem of a straightener. If I haven’t convinced you to add it your cart yet, peruse the 5-star reviews (and pictures proving the magic it can work on all hair types) for yourself and you’ll be checking out in no time.  

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